TAYLOR FAY
Specializing in copywriting, branding, and strategy, I create content that drives engagement and captures the attention of audiences across all channels.
I’m Taylor, a publicist, copywriter, and creative. I excel at leveraging language and storytelling to propel brands forward. I bring brand voice to life at every customer touchpoint, ensuring a cohesive and compelling brand presence.
CAMPAIGNS
BRAND AWARENESS
COPYWRITing
EVENTS
Ralph Lauren Corporation marks a groundbreaking milestone in luxury fashion with the introduction of The Cradle to Cradle (C2C) Certified® Gold Cashmere Sweater. This initiative represents a significant step in Ralph Lauren's commitment to sustainable fashion, blending timeless luxury with responsible environmental practices. As part of a broader goal, the company aims to have five iconic products C2C Certified® by 2025, starting with this luxurious cashmere sweater.
Campaign Elements
Innovative Product Development: The C2C Certified® Gold Cashmere Sweater, available in Men’s Purple Label and Women’s Collection, is crafted from fine cashmere fibers and features organic cotton labels. This sweater is the first in a series of five iconic Ralph Lauren products planned to receive C2C certification by 2025, underscoring the brand's dedication to sustainable luxury.
Cashmere Recycling Program: Ralph Lauren has launched a Cashmere Recycling Program in partnership with Re-Verso™, allowing consumers to ship their 100% cashmere items for recycling, thus supporting a circular economy in the fashion industry. This program is an extension of the brand's commitment to sustainability, allowing for the responsible reuse of cashmere materials.
Multi-Media Marketing Campaign: The campaign features models Andreea Diaconu and Simon Nessman, showcased across Ralph Lauren’s social media channels and on RalphLauren.com, providing consumers with detailed information about the sweater, the recycling program, and the company's circular economy efforts.
CAMPAIGN HIGHLIGHTS
CAMPAIGNS
BRAND AWARENESS
COPYWRITing
EVENTS
YSL Beauty proudly announced a significant achievement in sustainable product development: its Nu range was awarded the Cradle to Cradle Certified® Silver, a first for a made-in-France beauty line. This certification was a testament to YSL Beauty's commitment to an equitable, sustainable future and reflected its holistic approach to creating a hybrid makeup and skincare range specifically tailored for environmentally conscious Gen Z consumers.
Campaign Elements
Cradle to Cradle Certification: The Nu range stood out for its comprehensive sustainability credentials, being the first of its kind to receive the globally recognized Cradle to Cradle Certified® Silver. This certification evaluated multiple aspects of sustainable product development, including material health, renewable energy use, water stewardship, and social fairness.
Social Media and Copywriting Strategy: The campaign leveraged social media platforms to reach and engage Gen Z audiences, emphasizing YSL Beauty's commitment to sustainability and the unique aspects of the Nu range. Copywriting focused on storytelling, highlighting the journey of Nu products from the Ourika Community Gardens to consumers, and the impact of choosing sustainable beauty products. Influencer partnerships and digital content showcased the range's application and effectiveness, connecting ethical production with high-quality beauty standards.
Future Goals: YSL Beauty aimed to achieve Gold level certification in the coming years, reinforcing its dedication to advancing sustainable product development and responsible business practices.
CAMPAIGN HIGHLIGHTS
CAMPAIGNS
BRAND AWARENESS
COPYWRITing
EVENTS
tentree used Earth Day as a platform to globally launch veritree, marking a significant stride in the company's journey as a leader in sustainability and restorative business practices. This year's Earth Day witnessed the unveiling of a special 5-minute YouTube video featuring an interview between Jack Harries and tentree's Founder/CEO Derrick Emsley. The focus was on the critical role of verifiable tree planting and tentree's innovative approach to environmental sustainability.
Campaign Elements
Video Launch and Engagement: The centerpiece of the campaign was a YouTube video, supplemented by engaging snippets across social media channels. Viewers gained insights into the veritree program and tentree's pioneering efforts in sustainable business. In a compelling commitment to the environment, tentree planted one tree for every view the video garnered.
The veritree Project: veritree's Earth Day launch aimed to position it as the premium partner in the restoration space, distinguishing its verified tree community from others. The "10 million verified trees challenge" showcased the impact and commitment of veritree and its partners, including tentree. A splash page featuring a corporate video, community showcase, and progress towards the goal was launched.
CAMPAIGN HIGHLIGHTS
